Privacy Policy for TRUE
Effective Date: 13 June 2025
Last Updated: 13 June 2025
TRUE Enterprises Ltd (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy
Policy outlines how we collect, use, store, and protect your personal information when you visit our
website, use our services, or interact with us.
Who We are
TRUE is a UK-based electric moped company providing rental, purchase, and subscription services.
Registered office: [Insert Business Address]
Email: hello@be-true.co.uk
Phone: +44 7586 384084
We are the data controller responsible for your personal data.
Information We Collect
We may collect and process the following data:
- Personal Details: Name, email address, phone number, home address, driving licence information
- Payment Information: Card or account details (via secure third-party payment processors)
- Usage Data: How you use our website and services (via cookies, analytics, and logs)
- Location Data: GPS or address data when using mopeds or booking test rides
- Communications: Emails, messages, or customer support queries
How We Use Your Data
We use your personal information to:
- Provide and manage your rentals, purchases, and subscriptions
- Process payments and issue invoices
- Verify eligibility (e.g. age or licence) for moped usage
- Respond to enquiries and provide customer support
- Send service updates, offers, and marketing (you can opt out)
- Improve our website and customer experience
- Comply with legal obligations (e.g., identity verification)
Sharing Your Data
We do not sell your data. We may share it with:
- Service providers (e.g. payment processors, email providers, analytics tools)
- Legal or regulatory authorities where required
- Insurance or maintenance partners (for operational purposes)
All third-party processors are GDPR-compliant.
Your Rights
Under the UK GDPR, you have the right to:
- Access your data
- Correct inaccuracies
- Request deletion (“right to be forgotten”)
- Object to or restrict processing
- Withdraw consent (where applicable)
- Data portability (receive your data in a machine-readable format)
To exercise your rights, contact us at hello@be-true.co.uk.
Data Security and Retention
We take your privacy seriously and use encryption, secure servers, and access controls to protect
your data.
- We retain personal data only as long as necessary for business, legal, or regulatory reasons.
- When no longer needed, we securely delete or anonymise your information.
Cookies
We use cookies to enhance your experience, analyse traffic, and serve relevant ads. You can
control cookie preferences through your browser or opt out via our cookie banner.
Updates to This Policy
We may update this Privacy Policy occasionally. The latest version will always be posted on our
website with the effective date.
Contact Us
If you have questions or concerns about how we use your data, please contact:
Email: hello@be-true.co.uk
Phone: +44 7586 384084
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at
www.ico.org.uk.
